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image Why Digital PR is Essential for Building Online Authority and Trust

  In the digital age, building a brand is no longer just about visibility; it’s about establishing credibility and trust that resonates with consumers. Digital PR has become the backbone of an effective online brand strategy, especially for companies looking to boost their online authority and foster consumer trust. This approach goes beyond traditional marketing […]

31 October 2024

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Catherine Zeta Jones
How We Turned Catherine Zeta-Jones’ Nude Birthday Gift into a Reactive PR Succes

At JamPrime, we pride ourselves on being agile and responsive to the news cycle, always ready to turn the latest trending stories into impactful PR moments for our clients.

27 September 2024
Joey Essex's entry into Love Island is a game-changer. A personal branding expert reveals he could earn £5 million through social media, endorsements, and new ventures.
Joey Essex will be big winner on Love Island whether he finds love or not, a personal branding expert reveals

Joey Essex’s entry into Love Island is a game-changer. A personal branding expert reveals he could earn £5 million through social media, endorsements, and new ventures.

6 June 2024
The UK aerospace sector contributes £37 billion to the economy. Partner with JamPrime PR for strategic aerospace and space tech public relations to elevate your brand and message.
Aerospace PR: Powering up your products and services with PR

The UK aerospace sector contributes £37 billion to the economy. Partner with JamPrime PR for strategic aerospace and space tech public relations to elevate your brand and message.

5 June 2024
How To Use Social Media In Your Personal Branding Strategy

In today’s digital age, personal branding on social media is crucial. Learn strategies to optimize profiles, create engaging content, and measure success for continuous improvement.

4 June 2024
In today's job market, personal branding is key to standing out. Learn how to create a strong brand through digital platforms, content creation, and strategic networking.
The Role Of Personal Branding In Job Searching

In today’s job market, personal branding is key to standing out. Learn how to create a strong brand through digital platforms, content creation, and strategic networking.

4 June 2024
Discover how personal branding is essential for effective leadership. Learn strategies to build a strong personal brand that earns trust, inspires others, and drives innovation.
Personal Branding And Its Impact On Leadership

How personal branding is essential for effective leadership. Learn strategies to build a strong personal brand that earns trust, inspires others, and drives innovation.

4 June 2024
Explore the key differences and benefits of personal and corporate branding. Learn how to build strong identities, engage target audiences, and achieve branding success.
Personal Branding Vs Corporate Branding Key Differences

Explore the key differences and benefits of personal and corporate branding. Learn how to build strong identities, engage target audiences, and achieve branding success.

4 June 2024
In today's competitive world, personal branding is crucial for professionals. Learn how to establish credibility, differentiate yourself, and boost your career with effective personal branding strategies.
Why Every Professional Needs A Personal Brand

In today’s competitive world, personal branding is crucial for professionals. Learn how to establish credibility, differentiate yourself, and boost your career with effective personal branding strategies.

4 June 2024
Discover the importance of personal branding in 2024. Learn strategies to build a well-defined brand, align with your values, and create lasting impressions for long-term success.
The Longterm Benefits Of A Well Defined Personal Brand

The importance of personal branding in 2024. Learn strategies to build a well-defined brand, align with your values, and create lasting impressions for long-term success.

4 June 2024
Learn how to build a strong personal brand through effective content creation. Discover tips for optimising content, leveraging social media, and engaging your target audience.
The Role Of Content Creation In Personal Branding

Learn how to build a strong personal brand through effective content creation. Discover tips for optimising content, leveraging social media, and engaging your target audience.

4 June 2024
Why Your Network is Your Net Worth For Personal Branding

Learn why your network is your net worth and how effective networking can enhance your personal brand, boost credibility, and unlock new professional opportunities.

4 June 2024
The Essentials Of Personal Branding For Beginners

Learn how to build a standout personal brand in today’s digital age with these essential steps. Attract opportunities and make a lasting impression by establishing your unique value proposition and online presence.

4 June 2024
10 Steps To Building An Authentic Personal Brand

Learn 10 essential steps to build an authentic personal brand, from identifying your expertise to creating a strong online presence. Stand out and thrive in the digital age!

4 June 2024
Developing A Personal Brand That Stands Out

Learn the essentials of personal branding to stand out in a competitive market. Discover actionable steps to define your unique value, build a consistent online presence, and engage with your audience effectively.

4 June 2024
Effective Personal Branding Strategies For Professionals

Are you looking to stand out in your industry and make a lasting impression? In this comprehensive guide, we will explore the key strategies for building a strong personal brand. From defining your unique value proposition to crafting a compelling brand statement, leveraging social media, and establishing thought leadership, we have got you covered. Learn […]

4 June 2024
How To Create A Personal Branding Strategy

In today’s competitive world, personal branding has become more important than ever. Understanding the definition and benefits of personal branding is essential for anyone looking to stand out in their industry. By looking at examples of successful personal brands and following steps to create your own, you can start building a strong personal brand. Maintaining […]

4 June 2024
How Personal Branding Can Impact Your Professional Life

In today’s competitive job market, the importance of personal branding cannot be overstated. Understanding the key elements of personal branding and differentiating your work brand from your personal brand are crucial steps in building a strong professional identity. This article explores how personal branding can impact your career by showcasing your competence, connection, courage, character, […]

4 June 2024
How Personal Branding Enhances Your Online Presence

A strong personal brand has become a powerful tool for individuals looking to stand out in a crowded online world. This article explores key strategies for creating an authentic personal brand, from understanding the importance of personal branding to navigating the digital landscape. By defining your personal brand, establishing a strong online presence, and maintaining […]

4 June 2024
Discover the emerging PR trends of 2024, from AI-driven campaigns to influencer partnerships. Stay ahead with insights on how these trends will shape the industry and enhance your PR strategies.
How To Define Your Personal Brand In Simple Steps

In today’s fast-paced world, establishing a strong personal brand is essential for standing out in a crowded marketplace. With so many aspects to consider, it can be easy to make errors that hinder your brand’s success. We will explore the key steps to defining your personal brand in simple, easy-to-follow steps. By avoiding common mistakes […]

4 June 2024
Crafting A Personal Brand Strategy For Longterm Success

In today’s competitive landscape, it’s crucial to establish a strong personal brand. Crafting a personal brand strategy can set you apart from the crowd and position you for long-term success. We’ll explore the key components of a successful personal brand strategy and give practical tips for creating a brand that resonates with your audience. Whether […]

4 June 2024
Personal Branding A Comprehensive Definition

In today’s competitive world, personal branding has become more important than ever. This article explores the concept of personal branding, its significance, and the key elements that make up a strong personal brand. We discuss the crucial first step of self-reflection in defining your personal brand and how to craft a compelling brand statement. We […]

4 June 2024
Personal Branding Tips For Introverts

In a world where personal branding is key to success, introverts often find themselves at a disadvantage. Understanding the importance of personal branding for introverts is crucial in today’s competitive landscape. This article will delve into why personal branding matters for introverts, how to stay focused on your goals by setting clear objectives, creating a […]

4 June 2024
Why Personal Branding Is Essential For Entrepreneurs

As an entrepreneur, your personal brand is much more than a logo or a tagline; it is the perception that others have of you based on your actions, words, and online presence. Here’s why personal branding is essential for entrepreneurs and how it can significantly impact your business journey. Understanding the power of personal branding […]

4 June 2024
Using Storytelling As A Personal Branding Strategy

In today’s cutthroat environment, personal branding has taken on unprecedented importance. This guide will walk you through the critical steps for creating a powerful personal brand that truly connects with your audience. We’ll explore everything from identifying your passion and purpose to designing a unique brand identity and story. We’ll also delve into how to […]

3 June 2024
Personal Branding Strategies For Entrepreneurs

In today’s competitive business landscape, personal branding has become a crucial tool for entrepreneurs to stand out and make a lasting impression. This article will delve into the importance of personal branding, guiding you through the process of developing your unique brand story. From identifying your unique selling proposition to crafting your brand narrative, we […]

3 June 2024
Building a strong personal brand enhances visibility, credibility, and career opportunities. Learn strategies to stand out in a competitive market and create a loyal following.
The Benefits Of Building A Strong Personal Brand

Building a strong personal brand enhances visibility, credibility, and career opportunities. Learn strategies to stand out in a competitive market and create a loyal following.

3 June 2024
42The Best Personal Branding Strategies For Job See

Looking to boost your personal brand for job-seeking success? In this article, we will cover the top strategies to define your goals and audience, optimise your profiles, create valuable content, engage with your network, and monitor and improve your personal brand. We will discuss some additional considerations to keep in mind when it comes to […]

3 June 2024
The Connection Between Personal Branding And Professional Growth

Are you looking to advance your career and reach new heights of success? One key factor that can greatly impact your professional growth is personal branding. In this article, we will explore the important connection between personal branding and professional development. By understanding how to effectively craft and promote your personal brand, you can open […]

3 June 2024
How To Align Your Personal Brand With Your Career Goals

Looking to take your career to the next level? Aligning your personal brand with your career goals is key to success in today’s competitive job market. In this comprehensive guide, we will walk you through the steps to assess your current personal brand, define your desired brand image, and create a strategic plan to align […]

3 June 2024
Personal Branding The First Steps To Take

Are you looking to establish a strong personal brand but not sure where to start? In this article, we will walk you through the first steps you need to take to build a successful personal brand. From defining your unique value proposition to creating a professional online presence, we will cover all the essential aspects […]

3 June 2024
How To Identify Your Unique Personal Brand

In today’s competitive world, personal branding has become essential for standing out and achieving success. To identify your unique personal brand, reflect on your story and seek feedback. Analyse your achievements and strengths. By the end of this article, you will have the tools and insights needed to develop a strong and authentic personal brand […]

3 June 2024
What Is Personal Branding And Why Is It Important

Have you ever wondered what personal branding is and why it’s so crucial in today’s digital age? In this article, we will explore the ins and outs of personal branding, from defining what it is to understanding why it matters for individuals in various fields. Whether you’re a freelancer, entrepreneur, or job seeker, building a […]

3 June 2024
Personal Branding Tips For Building A Powerful Image

In a world where first impressions are crucial, personal branding has become more important than ever. This article will guide you through the process of understanding the significance of personal branding and the benefits of cultivating a strong image. By identifying your personal brand through defining your identity and values, conducting research and self-reflection, and […]

3 June 2024
Personal Branding Myths Debunked

Welcome to a deep dive into the world of personal branding myths. In this article, we will explore the importance of personal branding, debunk common misconceptions, and discuss how personal branding serves as a promise of authenticity and purpose alignment. We will also delve into how personal branding can inspire others, contribute value to the […]

3 June 2024
Two business professionals engaging in a firm handshake, symbolizing trust and partnership in the digital business world
Understanding The Core Elements Of Personal Branding

In today’s highly competitive world, personal branding has become more important than ever. To stand out and make a lasting impression, it is crucial to understand the core elements that make up a strong personal brand. Each element, from realistic self-presentation to authenticity and engagement, plays a vital role in shaping your brand identity. This […]

3 June 2024
Top Tips For Effective Personal Branding On Linkedin

Looking to boost your personal brand on LinkedIn but not sure where to start? In this article, we will provide you with the top tips for effective personal branding on the platform. From optimising your profile to engaging with your network, we have got you covered. If you want to stand out in the crowded […]

3 June 2024
Explore essential media relations skills for PR success. Learn how to build strong journalist relationships, navigate digital media, and create engaging campaigns that capture attention.
Mastering Media Relations Essential Skills for PR Professionals

Explore essential media relations skills for PR success. Learn how to build strong journalist relationships, navigate digital media, and create engaging campaigns that capture attention.

21 May 2024
Explore how non-profits can use PR to drive awareness and support. Learn strategies like media engagement, storytelling, and social media to craft impactful messages and inspire action.
PR for NonProfits Strategies for Impactful Messaging

Explore how non-profits can use PR to drive awareness and support. Learn strategies like media engagement, storytelling, and social media to craft impactful messages and inspire action.

21 May 2024
Discover the emerging PR trends of 2024, from AI-driven campaigns to influencer partnerships. Stay ahead with insights on how these trends will shape the industry and enhance your PR strategies.
Emerging PR Trends in 2024 What to Watch For

Discover the emerging PR trends of 2024, from AI-driven campaigns to influencer partnerships. Stay ahead with insights on how these trends will shape the industry and enhance your PR strategies.

21 May 2024
Uncover the transformative role of AI in public relations. From enhanced idea generation to data analysis, learn how AI revolutionizes PR campaigns for greater efficiency and impact.
How to Leverage AI in Public Relations Campaigns

Uncover the transformative role of AI in public relations. From enhanced idea generation to data analysis, learn how AI revolutionizes PR campaigns for greater efficiency and impact.

21 May 2024
How Can PR Help You Boost Sales?

In today’s competitive landscape, Public Relations (PR) is essential for enhancing brand visibility, reputation management, and credibility. At JamPrime, our expert team crafts strategies to boost sales by leveraging PR to increase brand visibility, establish trust, and nurture customer relationships.

11 March 2024
How Is PR Changing?

Discover how PR is evolving in today’s digital landscape and why it’s crucial for businesses.

11 March 2024
Digtial PR
What Are The Benefits Of Outsourcing PR?

What are the benefits of outsourcing PR? From accessing expertise and experience to saving costs and time, find out how outsourcing PR can enhance your brand’s credibility and reputation while allowing you to focus on core business activities.

11 March 2024
Why is PR Important to Businesses?

Why is PR important to businesses? PR is crucial for shaping brand reputation, building trust, and enhancing credibility in the competitive market landscape, ultimately fostering long-term loyalty and engagement among stakeholders.

11 March 2024
How Do Digital PR and SEO Work Together?

In today’s digital landscape, understanding how digital PR and SEO work together is key. By aligning PR efforts with SEO strategies, businesses can enhance online visibility and credibility, ultimately improving search engine rankings.

11 March 2024
How is PR Value Calculated?

How is PR value calculated? PR value is determined by assessing the ROI generated from media coverage and measuring the impact on brand perception through performance measurement. Let’s take a closer look.

11 March 2024
The JamPrime Approach to Food and Drink PR

Food and Drink PR is essential tot gaining media coverage, building relationships with key influencers, and ultimately boosting your brand’s visibility. Let us show you why JamPrime can do it best.

7 March 2024
Unlocking the Power of Energy Cleantech PR – Insights From JamPrime

Energy Cleantech PR is vital for highlighting a company’s dedication to sustainability and cutting-edge innovation. Take a look how JamPrime can fulfill your PR needs.

7 March 2024
Financial and Fintech PR: Guidance from JamPrime

Discover how our expertise in Financial and Fintech PR sets us apart. With a proven track record and tailored strategies, we elevate your brand in the competitive landscape. Explore our comprehensive services and experience the JamPrime difference today.

7 March 2024
Jamprime’s Guide to Technology PR Excellence

JamPrime’s expertise in Technology PR ensures your business stands out in the ever-evolving tech landscape, driving success through innovative strategies and compelling narratives.

7 March 2024
Communication Power – Healthcare PR Insights from JamPrime

Healthcare PR isn’t just about managing crises; it’s about crafting compelling narratives, fostering trust and driving growth. Learn how JamPrime’s tailored strategies and extensive network can elevate your organisation’s reputation in the healthcare sector.

7 March 2024
Navigating the Skies: Aviation Aerospace PR Strategies

In the dynamic world of Aviation Aerospace PR, building credibility, fostering trust, and showcasing innovation are paramount. Discover how strategic PR initiatives can propel your company forward in the competitive aerospace market. Explore the latest trends, learn the importance of crisis management, and see why JamPrime stands out as your top choice for elevating your brand’s presence in this ever-evolving industry.

7 March 2024
The Impact of JamPrime’s Telecom PR Efforts

JamPrime is your go-to agency for Telecom PR excellence. With expertise in media relations, press releases, events, and online reputation management, we craft tailored strategies to propel your telecom business forward.

7 March 2024
Going Global: JamPrime’s Strategy to International PR

Elevate your business’s global presence with JamPrime’s unparalleled International PR services. Through strategic campaigns tailored for international markets, we ensure your message resonates with diverse audiences worldwide.

7 March 2024
Unveiling the Future: JamPrime’s Consumer Tech PR Strategies

Discover the pinnacle of Consumer Tech PR with JamPrime: Our expert team crafts tailored strategies, amplifying brand visibility and driving impactful results. From media outreach to event planning, we’re your partner for success in the dynamic tech landscape.

7 March 2024
Using JamPrime for Your Automotive PR Needs

With so many options available, how do you choose the right agency for your Automotive PR needs? Let us show you why JamPrime should be your number 1 choice.

7 March 2024
Real Estate Communication: The Property PR Advantage

In real estate, success depends on effective communication. Property PR transforms listings, builds trust and navigates challenges, making it essential for success in property transactions.

5 February 2024
Your Company Reputation: Why it’s Important for Success

Discover the pivotal role of company reputation in success – influencing customer choices, employee satisfaction and industry trust. Learn how public relations strategies shape and safeguard this vital asset.

2 February 2024
Creating Compelling Digital PR Campaigns for the UK Market

Let’s explore the key elements of crafting a compelling campaign that truly connects with your target audience

1 February 2024
Elevate your Business: The JamPrime Approach to Business PR

Discover the JamPrime approach to Business PR, emphasising authenticity, tailored messaging, social media engagement and crisis management as the key pillars for elevating your communication strategy, and building a positive brand reputation.

29 January 2024
Montage of Top-Tier Media Coverage Secured by JamPrime for Stannp.com's Direct Mail Campaign
This is how we landed 43 top-tier digital PR links for our marketing client

Discover how JamPrime secured 43 top-tier PR links for Stannp.com, transforming their direct mail business. From tackling email fatigue to leveraging physical mail’s impact, see our digital PR success story! #DigitalPR #SEO #LinkBuilding”

26 January 2024
Beyond the Basics: The Comprehensive Services of Public Relations Firms

Modern public relations firms like JamPrime serve as strategic partners, guiding businesses in effective communication and brand resonance. It’s not just about contacting the media and handling emergencies – there’s more than meets the eye.

26 January 2024
How Copywriting Services at JamPrime Drive Conversions

In the online business world, JamPrime’s copywriting turns words into customer conversions. Need a spark in your copy? Let’s chat and boost your brand’s impact!

22 January 2024
Medical PR: Building a Strong Reputation in the Industry

Today, your medical online presence isn’t just info—it’s genuine connection. A positive PR pulse weaves personal narratives, holds hands with a patient-centric approach and dances through the digital scene, creating lasting trust.

19 January 2024
Creating Captivating Medical PR Narratives with JamPrime

In the dynamic landscape of medical PR, JamPrime emerges as the storyteller, seamlessly merging wellness and words. Crafting narratives that humanise healthcare, we transform information into relatable stories that resonate on a deeply personal level, ensuring your message stands out in the crowded PR landscape.

15 January 2024
Illustration of modern digital email communication showcasing various email icons and security symbols
Why Google and Yahoo’s new emails rules are great for Digital PR’s

In the world of PR, staying ahead of the game is key, and that’s never been truer than now, with Google and Yahoo rewriting the email rulebook. As PR pros, we need to roll up our sleeves and dive into these new standards, making sure our email strategies are not just good, but gold-standard.

14 January 2024
The Power of Brand PR: Elevating Your Brand Image

Brand PR shapes public perception; crafting first impressions is key. Positive media coverage and transparently handling challenges define brand resilience. Whether startup or established, JamPrime elevates your brand with expertise.

12 January 2024
A couple joyfully running across a beach, embodying the spirit of holiday adventure and excitement, linked to JamPrime's digital PR campaign for Sunshine Saturday.
Here’s how we landed 19 top-tier digital PR links for our travel client

Discover how JamPrime secured 20 top-tier links in a standout digital PR campaign for a travel client on Sunshine Saturday, featuring surveys, influencer insights, and broad media coverage

11 January 2024
Out of Shape in the Public Eye: The Warning Signs You Need Fitness PR

If negative social media sentiment, a dip in client retention, or competitors outshining your brand are red flags, it’s time for a strategic turnaround. Don’t wait until your brand is in dire straits – invest in Fitness PR to ensure a strong and positive presence in the ever-evolving fitness industry.

5 January 2024
Shape Up Your Brand: A PR Guide for Fitness Entrepreneurs in the New Year

In the fitness industry, PR is essential. Define your USP, craft narratives, use social media, engage with the media, host events, and leverage influencer marketing. Collaborate with JamPrime for enhanced coverage. Stay adaptable, build connections and ensure your brand thrives in the evolving wellness landscape.

1 January 2024
The Cost of Silence: Why Ignoring PR Can Hurt Your Q1 Strategy for 2024

Neglecting PR means lost visibility, crisis reactions, strained relationships, an untold story and demoralised teams. PR isn’t a luxury; it’s a strategic necessity. In a dynamic business world, silence is costly. Don’t ignore PR in Q1; let it be your strategic voice for success.

29 December 2023
Strategic PR Play: Elevating Your Business in Q1 of 2024

Q1 isn’t just about setting goals; it’s a strategic play that shapes your entire business trajectory. Let JamPrime assist in executing your PR strategy for unparalleled success in 2024.

25 December 2023
From Listings to Limelight: Signs Your Real Estate Business Needs a PR Boost

In real estate, standing out is essential. If your business lacks media coverage, social media presence, or community engagement, a PR boost is needed. Elevate with thought leadership, improve client relationships and control perception. JamPrime’s PR strategy transforms you from hidden gem to market leader. Shine in the limelight!

22 December 2023
How PR Opens Opportunities for the Property Industry

Unlock success in real estate with PR! Beyond listings, it’s about perception. PR builds trust, elevates visibility and connects businesses with communities. From challenges to opportunities, PR is the game-changer.

18 December 2023
Pitch Perfect: The Art of Entrepreneurial Storytelling in PR

Discover the impact of entrepreneurial storytelling with JamPrime. Our guide empowers entrepreneurs to connect, differentiate and thrive in the competitive landscape. Craft compelling narratives, engage your audience online and implement strategies for Pitch-Perfect storytelling. Partner with JamPrime’s industry experts to kick-start your success story today.

14 December 2023
Startup Media Relations: Building Industry Presence

Starting a new venture is thrilling. Success hinges on mastering media relations—build journalist ties, use SEO-friendly keywords and leverage social media for industry recognition. Identify target media outlets, foster genuine relationships and use social media for a strong presence. It’s an ongoing effort demanding dedication. Embrace these strategies, integrate industry-relevant keywords and see your startup soar. At JamPrime, we specialise in navigating the digital landscape for startup success.

11 December 2023
PR in the Digital Era: Navigating the Online Landscape

In today’s digital age, PR agencies face unique challenges while navigating the dynamic online landscape. As the demand for digital PR continues to rise, PR professionals need to adapt and stay ahead of the curve. If keeping pace seems challenging, fear not—this guide is here to assist you. By embracing these strategies, PR agencies can successfully navigate the digital landscape, achieve impactful results and stay relevant in a rapidly changing environment.

7 December 2023
Unleashing Creativity: JamPrime’s Transformative Role in Media Assignments

Embark on media magic with JamPrime—a journey into boundless creativity and expertise. Explore three impactful projects in digital PR collaboration with One Green Bean. Choosing JamPrime is an investment in transformative media assignments. Our dynamic approach, real-time editing and global reach make us your go-to partner for turning concepts into marvels. Join us on this expedition where creativity, collaboration and expertise define JamPrime.

6 December 2023
PR 101: Understanding Public Relations

PR is more than an organisational department; it’s a dynamic force, often engaging external agencies, driving businesses toward success. Understanding PR fundamentals, implementing strategic approaches and integrating key elements enable businesses to build robust relationships, manage reputation effectively and thrive in a competitive landscape.

4 December 2023
Building Trust in the Medical Industry: The Power of Public Relations

When individuals seek healthcare, they not only look for expert medical attention but also the confidence that their chosen healthcare providers are dependable, transparent and dedicated to their overall well-being. Let’s delve into the crucial role of Public Relations (PR) in building and sustaining trust within the medical sector.

30 November 2023
An image of a medical device, which is the feature image for the blog post "How PR Benefits People in the Medical Industry"
How PR Benefits People in the Medical Industry

Trust and credibility are essential and PR should be a first thought when looking to build and maintain a positive image in the medical industry.

27 November 2023
Montage of TUI PR Campaign Coverage Featuring 52 Top-Tier Media Links
How we secured 52 links of top tier coverage for our Digital PR client

Discover how we achieved an impressive 52 top-tier media links for our travel client by transforming a Christmas legend into a viral sensation.

23 November 2023
A web page showing a news article on a laptop, contrasting traditional press releases in the background.
Revolutionising Public Relations: The Shift from Press Releases to Page-Ready News

Explore the shift from traditional press releases to page-ready news copy, and how JamPrime is revolutionising PR by making stories more media-friendly and impactful

16 November 2023
Vintage typewriter with 'Stories Matter' written on the paper
How to Do PR: The Ultimate Guide to Public Relations in 2024

In today’s digital era, effective PR is pivotal for brand success. This guide demystifies PR tactics, emphasising clear objectives, audience engagement, and the power of storytelling. Dive into the essence of PR, learning how to craft impactful campaigns and navigate the media landscape to elevate your brand’s presence.

11 November 2023
Bold News Sign for Maximising Media Impact Article
Maximising Media Impact – Effective Tips for PR Success

To maximize media impact in PR, clear objectives, audience identification, and compelling storytelling are crucial. These elements, combined with strategic media planning, create impactful campaigns that resonate with audiences and achieve remarkable results

10 November 2023
Idividual holding a 'Planet over Profit' placard in a city setting, symbolising environmental activism for green public relations
Green PR: Navigating Eco-Friendly Branding Without Greenwashing

Discover the art of Green PR in our latest feature, exploring how businesses can promote their environmental initiatives genuinely without falling into the greenwashing trap. Learn from leading campaigns like Patagonia’s and IKEA’s, and understand the importance of transparency, credible certifications, and real impact in building an eco-conscious brand

9 November 2023
Two business professionals engaging in a firm handshake, symbolizing trust and partnership in the digital business world
What is Reputation Management and How Does it Work?

In the digital age, a sterling reputation is the lifeblood of any thriving business. It’s not just about managing crises—it’s about cultivating a brand that resonates with excellence and trust. Discover why proactive reputation management isn’t just good practice; it’s a strategic necessity for enduring success

9 November 2023
Two journalists engaged in a thoughtful discussion, representing the collaborative spirit of the media industry.
Building and Maintaining Healthy Relationships With Journalists for solid PR opportunities

Discover the art of conversation between journalists, where stories come to life and ideas ignite. It’s the synergy in these exchanges that often shapes the narratives we see and hear in our daily news feed

9 November 2023
Prepare Your Brand for Crisis: Strategies for Effective Crisis PR

In the fast-paced digital landscape, securing your brand’s reputation is vital. This brief guide offers key Crisis Public Relations (PR) strategies for navigating challenges and strengthening your brand. From swift responses to consistent messaging, each tip is essential for PR success.

9 November 2023
Video+London_+Dominos
Why Video Should Dominate Your PR Strategies in 2023

Video is set to be the linchpin of effective PR strategies. Why? Because it’s not just about virality—it’s about engagement and authenticity

2 October 2023
Reputation Management
Understanding Online Reputation Management: A Crucial Strategy for Brand Success in the Digital Age

Managing your online reputation is a necessity in today’s digital landscape. This article explores how monitoring and actively managing your online presence can significantly impact brand perception and business success.

2 October 2023
What is a Brand Consulting Service: Unpacking the Buzz

So, you’ve heard the buzz around “brand consulting” but not quite sure what the fuss is all about? No worries, we’ve got you covered.

2 October 2023
press release
Top News Angles for Crafting the Perfect Press Release

Unlock the power of effective communication with our guide on the best angles for a press release

2 October 2023
Lewis Capaldi and Netflix: A Match Made in Marketing Heaven

It’s official: Lewis Capaldi has zero chill and we love him for it. The Scottish pop sensation recently took to social media to poke fun at a Netflix billboard promoting his upcoming documentary, ‘Lewis Capaldi: How I’m Feeling Now.’ Except, it’s not him on the billboard, but an image of a young Liz Truss who […]

29 March 2023
Top Tips for Hiring a PR Agency – here’s everything you need to know

If you’re considering hiring a PR agency, we commend you for this excellent decision (and we’re not just saying that because we are one, promise). But here’s the thing: it can be a very difficult – and expensive – task if you don’t know the ins and outs of the industry. Not to worry, we’re […]

15 March 2023
How to Hire a publicist: Tips for Hiring a PR Firm

Most brands and businesses should use part of their marketing budget to hire a publicist, especially for public-facing organisations. This is just one more way that businesses can enjoy a competitive advantage in today’s hyper-competitive business space.

14 September 2022
Why entrepreneurs should consider hiring a PR firm

As an entrepreneur, even with a well-planned digital marketing strategy, entrepreneur PR can offer several benefits. You can help raise your media profile, establish your business as an expert in your field, manage your image, build your reputation, and help get your message across to your target audience calculatedly.

9 September 2022
Why PR for Content Creators is an awesome way to gain traction

The content creation industry is rapidly growing, expected to hit nearly £40 billion by 2030. Millions of people are launching businesses yearly, so there continues to be an unexpected demand for content and content creators. When looking at these two factors, it’s easy to see that content entrepreneurship will grow significantly over the next two years.

9 September 2022
Why Influencer Marketing is Essential for Your PR Strategy

You can no longer ignore that influential individuals can positively impact any brand or product, especially if influencer marketing was done correctly.

5 September 2022
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