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22 December 2023

From Listings to Limelight: Signs Your Real Estate Business Needs a PR Boost

In real estate, standing out is essential. If your business lacks media coverage, social media presence, or community engagement, a PR boost is needed. Elevate with thought leadership, improve client relationships and control perception. JamPrime’s PR strategy transforms you from hidden gem to market leader. Shine in the limelight!

Within real estate, where every square foot counts and the market is as dynamic as a city skyline, making your mark goes beyond having a portfolio of attractive listings.

It’s about how your brand shines in the limelight and stands out amid the sea of ‘For Sale’ signs. If your real estate business has been lingering in the shadows, here are some signs that it’s high time for a PR boost to catapult you from listings to limelight.

The ‘Best-Kept Secret’ Syndrome

If you find yourself being referred to as the ‘best-kept secret’ in real estate, it’s a sign that your business is due for a PR boost.

Your outstanding properties and exceptional services shouldn’t be hidden gems; they should be showcased in the spotlight for the world to see.

Lack of Media Coverage

In an era where media coverage can make or break reputations, the absence of your real estate business in relevant news and publications is a missed opportunity.

If your competitors are making headlines, it’s a sign that your business needs to step into the media spotlight with a robust PR strategy.

Limited Social Media Presence

Social media is the modern marketplace and if your real estate business isn’t actively engaging and growing on platforms like Instagram, Facebook and Twitter, you’re missing out on a significant audience.

A vibrant social media presence is a sign of a thriving business and a PR boost can help you achieve that.

No Thought Leadership Presence

If your real estate business isn’t contributing to thought leadership content to industry discussions, you might be losing credibility.

Establishing your team as experts in the field through insightful articles, blog posts or participation in industry events can elevate your business and attract attention from potential clients and partners.

Minimal Community Engagement

Real estate is not just about properties; it’s about communities.

If your business isn’t actively engaged with the local community through events, sponsorships or partnerships, you’re missing a chance to build a positive reputation. A PR boost can help you foster meaningful connections and position your business as a community-minded player.

Stagnant Client Relationships

When repeat business or referrals aren’t flowing in, it’s time to evaluate your client relationships.

A well-crafted PR strategy can help you not only maintain but enhance client relationships, turning satisfied clients into vocal advocates for your business.

Competitors are Ahead in Perception

If you feel that your competitors are enjoying a more favourable public perception, it’s a clear signal that your real estate business needs to invest in PR.

Perception often shapes reality in the real estate industry and a PR boost can help you control the narrative and shape a positive image.



If any of these signs resonate with your real estate business, it’s high time to consider a PR boost.

From leveraging media coverage and enhancing social media presence to actively engaging with the community, a well-crafted PR strategy can propel your business from mere listings to the dazzling limelight of industry recognition.

Don’t let your exceptional properties remain hidden; it’s time to showcase them in the spotlight they deserve. With a strategic PR boost from JamPrime, your real estate business can captivate the audience, stand out in the market and transition from being a contender to a market leader.

The limelight awaits – are you ready to shine?

Still unsure of the benefits of media relations?

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Steve Haid

Steve Haid is a professional in the real estate industry, who has been assisting clients in achieving their investment goals since 2006.