We turn commercial
ideas into news.

News Generation for Agencies and Brands

We start
with ‘why’.

It’s the question behind every story we develop.

A surprising finding. A human experience. A visual moment. We work with you to find the angle, create what’s missing and give the media something worth telling.We find the angle and create what’s missing to make your story relevant.

Two people smiling together during the Virgin Trains Ticketing station campaign

Jam Newswire.

Newsroom expertise.
Built into your campaign.

Built alongside national news agency Jam Press, we prepare stories for media, distribute through Jam Newswire and actively pitch relevant journalists.Newsroom-ready stories. Jam Newswire distribution. Active pitching.

  1. Prepare the story.

    Develop the angle, substantiate the findings and prepare copy, pictures and video for media.A strong angle, checked facts and media-ready assets.

  2. Distribute and pitch.

    Following editorial assessment, take the story out through Jam Newswire and active pitching.Editorial assessment, wire distribution and active pitching.

  3. Report the coverage.

    Bring publication links and agreed campaign outcomes together. Publishers decide what they use.Coverage links and agreed outcomes. Publishers decide what they use.

Explore Jam Newswire

How we work with you.

For agencies.

Jam Newswire, active pitching and creative support alongside your team.Your campaign. Our newsroom support.

Explore agency support

For brands.

Turn your business story into news.

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Different starting points.
Stories worth covering.

indy100 headline: Reading for just six minutes a day can improve mental wellbeing, survey finds

Data-to-News.

Start with a research question, survey or existing dataset. We find the strongest supported angle and turn the findings into a story for media.Turn research, surveys and data into a story worth covering.

Troy Hawke in a purple robe in a TUI social videoDaily Star coverage of the TUI campaign, showing the headline and Troy Hawke social video

Social-to-News.

Start with social content or a creative concept. We connect it with a relevant news angle, informed by genuine audience response.Take social content beyond the feed and into the news.

Social Wire.

Paid social publication

Get your content published across a network of social pages, with the content, pages and timing agreed around your campaign.Publish across a network of social pages, with content and timing agreed.

Discuss Social Wire

Profile Building.

Your expertise.
In the spotlight.

For entrepreneurs, creators and experts.

Explore profile building
Mirror: Money expert Islay Robinson on five common financial mistakes The Independent: An entrepreneurial sneaker specialist shares shoes to flip for cash indy100: How an injured sports star turned his life around by launching a cleaning company

Bring us the brief.
We’ll find the news.

A launch, a campaign or an idea that needs a sharper angle.
Let’s work out what will make it news.
Tell us what you’re planning. We’ll help find the story.

Bring us the brief