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12 January 2024

The Power of Brand PR: Elevating Your Brand Image

Brand PR shapes public perception; crafting first impressions is key. Positive media coverage and transparently handling challenges define brand resilience. Whether startup or established, JamPrime elevates your brand with expertise.

In a world saturated with information, first impressions matter more than ever.

When it comes to your business, how your brand is perceived can make or break your success. This is where the magic of Brand PR (Public Relations) comes into play, weaving a narrative that elevates your brand image and solidifies your brand identity in the hearts and minds of your audience.

Unpacking the Basics: What is Brand PR?

Brand PR is not just a buzzword; it’s a strategic effort to shape how the public views your brand.

Think of it as the art of storytelling in the business realm. Through carefully crafted communication, a brand PR strategy helps establish a positive perception, foster trust and build lasting relationships with your audience.

Crafting a Unique Brand Image

Your brand image is like your digital first impression. It’s the face of your business and it speaks volumes about who you are and what you stand for. In the UK, we’ve witnessed iconic brand transformations that have reshaped how we see certain companies.

Take, for instance, the evolution of British retailer Marks & Spencer. Once viewed as a traditional, slightly outdated brand, they revamped their image by emphasising quality, sustainability and modern design. Through strategic PR campaigns, they successfully repositioned themselves as a contemporary and environmentally conscious choice.

In 2017, Marks and Spencer launched a new campaign to celebrate the lives of its customers and in 2023, they spoke on the introduction of three new global footwear brands joining M&S, one of which being Sketchers which has grown their geographical footprint.

Building a Distinct Brand Identity

Brand identity is more than just a logo; it’s the soul of your brand. It encompasses your values, personality and the emotional connection you aim to establish with your audience.

Look at the journey of the Burberry, famous for its iconic trench coats. The brand faced challenges as its iconic check pattern became associated with ‘gang wear’ and anybody wearing the iconic pattern was banned from a series of establishments.

Through a series of carefully managed PR moves, Burberry redefined its image, bringing the focus back to craftsmanship and British heritage. Collaborations with high-profile designers and influencers, along with a strong commitment to quality, helped them restore their brand identity and attract a new generation of consumers.

The Impact of Positive Media Coverage

Media coverage is the secret sauce of successful Brand PR.

Positive stories about your brand in reputable publications can do wonders for your image. Consider Innocent Drinks, the UK–based smoothie company known for its playful and transparent communication style.

Media coverage praising their commitment to using only natural ingredients and sustainable practices has contributed significantly to their positive brand image.

Navigating Challenges with Transparency

No brand is immune to challenges, but it’s how you handle them that defines your brand.

Airline British Airways faced a major PR crisis due to a data breach. However, their transparent communication and proactive approach to rectifying the situation helped them rebuild trust and maintain their brand integrity.

The Takeaway

Brand PR is a powerful tool which goes beyond just managing your reputation; it’s about creating a lasting and positive brand image and identity.

By strategically communicating your values, showcasing your uniqueness and navigating challenges with transparency, you can elevate your brand to new heights.

So, whether you’re a startup or an established business, embracing the world of Brand PR can be the game-changer your brand needs. After all, in the world of business, perception is reality and with the right PR strategy, you can shape that reality in your favour. 

At JamPrime, we have the extensive knowledge and experienced team to elevate your brand image and identity. From fitness clients to property, food to travel, product to services and even media assignments, our team know exactly how to position your brand in esteemed publications across the globe. 

Check out our website to see some of our case studies.

Ready to elevate your brand? Let’s chat. We look forward to hearing from you.

Still unsure of the benefits of media relations?

Get in Touch

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