We love data-led digital PR campaigns – and not just for our clients, but for ourselves too. At JamPrime, we regularly run in-house campaigns to test fresh angles, spark conversations, and keep our brand top of mind in national media. This one was a perfect example: a travel-focused story built around a simple public dataset, […]
We love data-led digital PR campaigns – and not just for our clients, but for ourselves too.
At JamPrime, we regularly run in-house campaigns to test fresh angles, spark conversations, and keep our brand top of mind in national media. This one was a perfect example: a travel-focused story built around a simple public dataset, strong seasonal relevance, and a highly clickable ranking.
We analysed Civil Aviation Authority flight data to uncover the worst destinations for summer delays – and it took off. The campaign secured a backlink from the Daily Mail, one of the UK’s most visited news sites, along with broader national pick-up.
→ [Click here to read the full article on our blog]
→ [See how it appeared on the Daily Mail here]
Sourced fresh, publicly available travel data from the CAA
Created a ranking of the worst destinations for summer flight delays
Built a timely hook around travel frustration and holiday planning
Wrote the story in a newsroom-ready format (not a traditional press release)
Distributed it through our in-house editorial team and national newswire
Backlinks are one of the most powerful signals Google uses to rank websites.
A backlink from a high-authority site like the Daily Mail not only drives traffic — it improves your search engine visibility, brand trust, and long-term organic performance.
When done properly, digital PR delivers media coverage + SEO firepower. That’s why our campaigns are always designed to do both.
✅ Featured on DailyMail.com (with backlink)
✅ Reached millions of readers nationally
✅ Created a repeatable format for travel and lifestyle PR
✅ Showcased JamPrime as a source of relevant, timely data
Seasonal timing + public frustration (flight delays)
National data = national interest
Clear brand attribution = guaranteed brand mentions
Highly shareable format = newsrooms love rankings
Strong SEO benefit = authoritative backlink
We create and place stories like this for clients across travel, finance, health, lifestyle, and more. If you’re ready to land national coverage and improve your Google rankings, let’s talk.
We love data-led digital PR campaigns – and not just for our clients, but for ourselves too. At JamPrime, we regularly run in-house campaigns to test fresh angles, spark conversations, and keep our brand top of mind in national media. This one was a perfect example: a travel-focused story built around a simple public dataset, […]
15 May 2025
Antalya in Turkey is worst airport for delayed flights from the UK during summer months More than one in five flights to the holiday hotspot were at least 60 minutes late in summer of 2024 Milan Malpensa airport ranks second, with 19% of flights more than an hour delayed Rhodes, Istanbul and Naples also feature […]
15 May 2025In the digital age, building a brand is no longer just about visibility; it’s about establishing credibility and trust that resonates with consumers. Digital PR has become the backbone of an effective online brand strategy, especially for companies looking to boost their online authority and foster consumer trust. This approach goes beyond traditional marketing […]
31 October 2024
At JamPrime, we pride ourselves on being agile and responsive to the news cycle, always ready to turn the latest trending stories into impactful PR moments for our clients.
27 September 2024
Let’s jump into the case study of the TUI Senior Slider project, and how JamPrime played a significant role. It all started with the creative minds over at One Green Bean, who were cooking up a storm for their client, TUI. One Green Bean got in contact with us to assist them with a media assignment and of course, we were more than thrilled to hop on board.
