Why Video Should Dominate Your PR Strategies in 2023

Video is set to be the linchpin of effective PR strategies. Why? Because it’s not just about virality—it’s about engagement and authenticity

Why is Video the MVP of PR?

Look, if you’re in PR and you’re not using video yet, where have you been? It’s like the Swiss Army knife of modern PR. Video doesn’t just grab attention; it sticks in people’s minds and can take your campaign from ‘meh’ to ‘mind-blowing.’

Video Boosts Your PR Game

Video ups the ante in so many ways. It’s not just about looking snazzy. It’s about really engaging with your audience. Imagine trying to stir emotions with a wall of text. Bit tougher, isn’t it? Video helps you pack an emotional punch, and let’s face it, we’re all suckers for a good story.

Why Video is Your PR’s Best Mate

So why go for video? First off, it’s shareable. You can’t easily retweet a feeling, but you can hit that share button on a video that moved you. Plus, video makes your brand sticky in people’s minds. And, let’s not forget, Google loves video, so you’ll get an SEO kick as well.

Real-World Wins: Video in PR

It’s not all talk; we’ve got the numbers to prove it. Our Domino’s jetpack delivery video didn’t just make people say “wow,” it went viral, creating a snowball of media attention. That’s the true power of video in action.

How to Get Started with Video PR

So you’re sold on video. What’s next? First, know who you’re talking to. Tailor your video for your audience, and don’t skimp on quality. Get the word out through social media, email campaigns, or even a press release if it fits. And obviously, keep an eye on how it’s doing. Measure views, shares, and whatever else helps you sleep at night knowing you did a good job.

Video PR Isn’t All Rainbows

Let’s be real, it’s not all smooth sailing. You’ve got to consider your budget and how you’ll stand out in a sea of videos. And if you’re slapping together disingenuous content, your audience will see right through it.

What’s Next: The Future is Video

Keep an eye on what’s coming up. Live streaming, interactive videos, and even VR are all changing the game. If you keep up with these trends, you won’t just be part of the conversation; you’ll be leading it.

Quick Takes

Why Video Rocks in PR

• Video keeps people glued to the screen, which is a win for engagement.
• It’s your emotional Swiss Army knife, making your brand feel more human.
• You get to boost your brand’s memory factor.
• Plus, Google digs it, so your SEO’s going to love you for it.

Hot Tips to Level Up Your Video PR

• Stay trendy by embracing new video tech, like live streaming.
• Cut through the noise by focusing on quality storytelling.
• Keep tabs on what works and what doesn’t. Metrics are your besties here.

Why Choose Video Over Text and Pics

• Video keeps your audience engaged.
• It’s your go-to for emotional storytelling.
• More visually appealing than an essay of text, innit?

The Numbers Speak for Themselves

• Boost your reach by sharing on all your channels—social media, your blog, and even your emails.
• Don’t overlook metrics. If your videos are doing well, the numbers will show it.

Take flight

Ready to take your PR efforts to the next level? Don’t get left behind; make 2023 the year you leverage the undeniable power of video in your PR strategy. Tap the button below to get started on revolutionising your campaigns.

Lift off!