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16 November 2023

Revolutionising Public Relations: The Shift from Press Releases to Page-Ready News

Explore the shift from traditional press releases to page-ready news copy, and how JamPrime is revolutionising PR by making stories more media-friendly and impactful

A web page showing a news article on a laptop, contrasting traditional press releases in the background.

Revolutionising Media Strategy: The Transition from Press Releases to Page-Ready News Copy

In the fast-evolving world of media and public relations, a significant shift is taking place – a move from traditional press releases to what is now known as page-ready news copy. As the founder of JamPrime and Jam Press, I have observed this transformation closely and believe it’s a pivotal change that businesses and PR professionals must adapt to.

This blog post delves into this shift, analysing why page-ready news copy is emerging as the preferred choice over conventional press releases.

The Downfall of Traditional Press Releases

Brand-Heavy and Fabricated Feel

Traditionally, press releases have been the staple of PR strategies. However, they often come across as overly brand-centric and lacking authenticity. They tend to be filled with corporate jargon and promotional language that doesn’t resonate with journalists or their readers.

The Burden on Journalists

In the current media climate, journalists are increasingly time-pressed. They need content that can be quickly adapted for publication. Press releases, with their need for significant reworking and fact-checking, don’t align well with these demands.

The Rise of Page-Ready News Copy

Designed for Publication

Page-ready news copy, conversely, is crafted to fit seamlessly into a newspaper or online media format. This kind of content is prepared with the end-user – the journalist and their audience – in mind. It’s not just about being ready for the page; it’s about being a perfect fit for the publication’s narrative and style.

Time-Efficiency for Journalists

Given the constraints journalists face, page-ready copy is a boon. It requires minimal editing, aligns with journalistic standards, and can be easily assessed for relevance and newsworthiness. This efficiency is a critical factor in today’s fast-paced news environment.

Analysing the Shift: Why Page-Ready News Copy is Winning

Alignment with Media Needs

The primary advantage of page-ready news copy is its alignment with what modern media outlets need. In an age where speed and accuracy are paramount, providing content that requires little to no adjustment saves time and resources for newsrooms.

Greater Chances of Publication

Given its ready-to-publish nature, page-ready news copy has a higher likelihood of being picked up by media outlets. This approach ensures that the story isn’t just sent out into the void but actually gets published and reaches its intended audience.

Building Relationships with Journalists

Offering journalists stories that are already tailored to their needs builds better relationships. When PR professionals provide valuable, publication-ready content, they become a trusted source for journalists.

JamPrime’s Approach: Transforming Press Releases into Page-Ready Stories

At JamPrime, we specialise in both the production of page ready news stories and also converting traditional press releases into compelling, page-ready news stories. This is done by leveraging the expertise of our news agency, Jam Press. We focus on:

  • Crafting narratives that resonate with the target publication’s audience.
  • Ensuring the content is factual, well-researched, and aligns with journalistic standards.
  • Presenting the story in a format that is immediately usable for journalists.

Conclusion: The Future of PR Lies in Adaptability

The transition from press releases to page-ready news copy represents a broader trend in PR and media relations – the need for adaptability. As the media landscape continues to evolve, so too must our strategies for communication and storytelling. By embracing page-ready news copy, businesses and PR professionals can ensure their stories are not just heard, but seen, published, and remembered.

Interested in transforming your PR approach with page-ready news content? Contact JamPrime to learn how we can help your stories make an impact in today’s fast-paced media world.

Still unsure of the benefits of media relations?

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