Vivacious Alison was bestowed with the grand title of ‘Chief Points Inspector’ for the day. Her mission? To shine a bright light on the Virgin Trains Ticketing app and its ability to earn points with every use; points that can be cashed in for rewards ranging from humble sausage rolls to fabulous flights abroad.

JamPrime provided assistance by bringing a squad of talented staff to the table. We had a photographer, a videographer and a writer ready to roll. We spent the morning at Paddington Station, where effervescent Alison set about her task.

Alison chatted merrily with commuters, struck poses for countless selfies and let the whole station know about the fantastic app, all while dishing out free points. The hustle and bustle of the station became her playground as she bounded through the concourse and along the platforms, leaving a trail of smiles and delighted commuters in her wake.

Our team were there, capturing every moment, from the heartwarming interactions to the energetic conga line they formed with Alison leading the charge - commuters joining in with equal enthusiasm.

With the urgency of same-day distribution, we worked our editing magic on-site, crafting visual content that would sing. Using our in-house newswire, Jam Press, the story was packaged and sent hurtling out into the world, reaching far and wide.

Our knack for keeping our fingers on the pulse and our sharp news sense allowed us to dispatch not one, not two but three versions of the story throughout the morning. The result? Coverage landing in various online and print publications within 24 hours.

This project was a symphony of enthusiasm, impactful storytelling and the creative minds at One Green Bean. It focused on the magic of the Virgin Trains Ticketing app while capturing Alison’s infectious spirit.