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9 September 2022

Why PR for Content Creators is an awesome way to gain traction

The content creation industry is rapidly growing, expected to hit nearly £40 billion by 2030. Millions of people are launching businesses yearly, so there continues to be an unexpected demand for content and content creators. When looking at these two factors, it’s easy to see that content entrepreneurship will grow significantly over the next two years.

The content creation industry is rapidly growing, expected to hit nearly £40 billion by 2030.

Millions of people are launching businesses yearly, so there continues to be an unexpected demand for content and content creators.

When looking at these two factors, it’s easy to see that content entrepreneurship will grow significantly over the next two years.

One downside is that many businesses will cease to exist after just five years. Many of these businesses contribute to marketing as one key aspect of failure.

With content marketing being such a massive part of digital marketing overall, it’s a part of any marketing strategy that can no longer be overlooked.

So, where does PR for content creators come in?

Whether you’re a content creator or working with businesses to create content, public relations needs to shape part of your content strategy.

While many entrepreneurs and creators are excited about the product or service they’re offering, they’re not happy about promoting their business, which can lead to failure from a marketing standpoint.

Can’t You Just Create Great Content?

In theory, creating great content is all you need to drive traffic to your website and promote a product or service. However, this is not reality.

While great content needs to be the foundation of any website or online venture, building an audience and getting attention for your brand is where PR comes in.

How Can Content Creators Benefit from PR?

As a content creator, you’re skilled at creating the content that people want to consume and engage with.

PR can be used to build relationships between this content and your target audience.

When you’re starting, most people aren’t going to discover any of your content through organic search, social media, or even word of mouth. It’s the coverage by external sites, influencers, and media outlets that can help to elevate your social proof and credibility while also being able to drive traffic and interest to your content.

A PR agency or professional has access to these external sites and media relationships, so they can connect to the right people with your content to help get you exposure when you’re first starting.

How Can Content Creators do PR?

The process is similar whether you work with an agency or want to do your PR as a content creator.

It starts by creating a list of media sites, niche sites, influencers, Etc, where you think you’re content and brand would benefit most from interacting.

Think of the audience you’re looking to target, and come up with a list of the places that this audience is spending time online.

This will help you extend your audience reach and start working towards credibility for your content brand. After putting together this list, choose two or three websites or brands that would most likely feature your story or content.

The next step would be to create a customised pitch so that you can start sharing your content with the list that you have built. From here, it’s all about outreach and sending emails until you start building relationships with the most relevant people in your industry.

What are the Results of Content Creator PR?

Depending on the platform and individuals you’re reaching out to, there can be any number of outcomes.

Depending on who you are reaching out to, the results of content creator PR can range from an interview or feature in a story to being able to post your own story or writing a guest blog post.

The most important thing to consider here is that you’re building relationships with these people, and it’s these relationships that you’ll be able to continue to capitalise on in the future.

Do Content Creators Need a PR Agency or Professional?

Content creators who are just starting are unlikely to have the budget for a dedicated PR agency or PR professional.

As you scale into a more significant content creator, it’s worth considering reaching out to a PR agency to scale your growth.

A PR agency will have access to a network of media professionals and valuable market data that they can use to help you grow.

Get in contact with us here to find out how Jame Prime can help you.

Still unsure of the benefits of media relations?

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